At its core, Sin. Is a rock and roll group through and through. However, conceptually, Sin. goes much deeper. Front man Ethan Oliver grew up in the Evangelical Christian church, surrounded by missionaries, pastors, and devout followers of Christ. With this upbringing came a lot of shame surrounding things like human desire and emotions, condemned and called Sin, without him fully understanding why. Ethan named the project Sin. as a sort of positive reclamation of the term. Sin. as a project aims to embrace the human experience and reject spiritual transcendence, giving in to desire, lust, gluttony, wrath, etc… Sin. wants you to take pride in your animalistic instincts, and some of the darker parts of your psyche.